This is the main container of the page, the prime box if you will. And everybody should be aware of this fact. Shouldn't they? And we all know that the visual impact of your site is really helped by the funky designs, super colours and cute pictures.
All put together by some fantastically skilled designer team who helped to make up this text. But think about the words, baby. Most of human communication is non-verbal, but not on the web. The web, my friend, needs glam!